Ogilvy On Advertising: The Legendary Book That Changed Marketing
4.7 out of 5
| Language | : | English |
| File size | : | 61158 KB |
| Text-to-Speech | : | Enabled |
| Screen Reader | : | Supported |
| Enhanced typesetting | : | Enabled |
| X-Ray | : | Enabled |
| Word Wise | : | Enabled |
| Print length | : | 509 pages |
Ogilvy On Advertising is a must-read for anyone interested in marketing and advertising. This book is full of insights and practical advice from one of the most successful advertising executives of all time, David Ogilvy.
Ogilvy was a pioneer in the field of advertising. He developed many of the techniques that are still used today, such as the use of research to understand consumer behavior and the creation of memorable advertising campaigns.
In Ogilvy On Advertising, Ogilvy shares his wisdom on a wide range of topics, including:
- The importance of research
- The power of simplicity
- The art of storytelling
- The role of emotion in advertising
- The importance of testing
Ogilvy's insights are timeless, and they remain relevant today in the digital age. If you want to learn how to create effective advertising campaigns, then you need to read Ogilvy On Advertising.
Here are just a few of the many things you'll learn from Ogilvy On Advertising:
- How to write headlines that get attention
- How to create visuals that are memorable
- How to use research to understand your target audience
- How to develop a strong brand identity
- How to measure the effectiveness of your advertising campaigns
Ogilvy On Advertising is a goldmine of information for anyone who wants to succeed in marketing and advertising. If you're serious about learning how to create effective advertising campaigns, then you need to read this book.
You can Free Download Ogilvy On Advertising on Our Book Library or at your local bookstore.
4.7 out of 5
| Language | : | English |
| File size | : | 61158 KB |
| Text-to-Speech | : | Enabled |
| Screen Reader | : | Supported |
| Enhanced typesetting | : | Enabled |
| X-Ray | : | Enabled |
| Word Wise | : | Enabled |
| Print length | : | 509 pages |
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4.7 out of 5
| Language | : | English |
| File size | : | 61158 KB |
| Text-to-Speech | : | Enabled |
| Screen Reader | : | Supported |
| Enhanced typesetting | : | Enabled |
| X-Ray | : | Enabled |
| Word Wise | : | Enabled |
| Print length | : | 509 pages |
